SEO Agency

Blueliner is a full-service SEO agency based in New York City that partners with companies and entrepreneurs to help them drive success in a digital world.

We specialize in SEO (Search Engine Optimization) to facilitate clients gaining visibility, leads, high-value customers, and advocates through search discoverability.

We look beyond simple metrics and take a holistic view to SEO including the most pertinent ranking factors including technical architecture, in-depth keyword research, content optimization, content gap analysis, and link popularity.

Strategic SEO Agency

Blueliner acts as a strategic partner for our clients helping them to gain authority, visibility, market share, and industry leadership.

SEO for Growth

Blueliner helps companies and entrepreneurs attract prospects and retain customers via search engines through the production of high-quality content and optimizing websites. Being a full-service 7 Pillars certified agency enables Blueliner to fluidly traverse the confines of design, technology, and marketing to deliver the results that really matter move the needle.

We understand that no two clients are alike and we favor the approach of ‘one size fits nobody’. We assess your individual needs from search, assimilate ourselves with the journey of your audience, and structure our approach accordingly.

Search Engine Optimization Services

There’s no substitute for hard work and experience. As an established New York SEO agency, we’ve got both in plentiful supply. Our approach to an SEO project looks a little something like this:

SEO Discovery

You give us a clear picture of your business objectives and goals. From here, we analyze your current search performance and formulate a strategy to help you achieve success with projections and clear timelines.

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Technical SEO Audit

Next, we undertake a rigorous technical analysis and SEO audit of your site and deliver a full in-depth report of what’s going on. From here, we lay a strong foundation for success by addressing any technical SEO issues that may arise including missing H1 tags, duplicate meta descriptions, 404s, slow site speed, broken links, and more.

SEO Keyword Research

We identify high opportunity keywords that fall in what we like to call the “SEO sweet spot” where there is a high number of people searching for these terms, but not too high a number of people trying to rank for them. It’s great to work hard – but it pays to work smart.

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SEO Content Optimization

We sometimes refer to this also as “on-page optimization” and in this phase, we start to make ongoing tweaks to your site’s current content to move you closer towards ranking highly for our target keywords while staying highly visible for our best-converting keywords.

SEO Content Creation & Link Building

Next, we move towards shaping, creating, placing, and promoting original content for your website that will make your competitors weep. This, in turn, will generate high-quality links to your site and establish you as an authority in your industry. We can work with your internal team to review content or fully take on SEO content production; whatever suits your goals, capabilities, and budget.

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SEO Reporting

No two companies are alike and therefore, boilerplate SEO reports just don’t cut it. We work closely with your team to track, measure, analyze, and report on the KPIs and metrics that really matter to you.

Blueliner doesn’t just help you get discovered – we make you inescapable!

Local SEO Agency

Blueliner helps you take control of your local presence and be wherever your audience is looking for you. We help you claim and optimize local listings, as well as introduce award-winning local content strategy and local landing page strategies that fluidly work with your customer’s journey. We’re experts in:

Google My Business Optimization

Blueliner will audit and/or create your Google My Business page. Your local listing will be optimally set up to ensure it has the best chance at ranking in Local Search.

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Local SEO Content & Landing Pages

Whether your goal is to give someone an optimized location to land after clicking your local business listing or you want to grow your ranking for location-specific keywords, our content team can craft local SEO content that truly gives you a competitive edge.

Local Rank Tracking & Reporting

Not only do we provide clear and actionable local SEO ranking reports, but we also take a tailored approach to analyzing why your peers or competitors are succeeding and boiling down those insights into action items for your business.

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Beyond Google Search

When we note that ‘Search’ is Pillar 3 within ‘The 7 Pillars of Digital Marketing’, we’re not just talking about SEO as it’s defined by Google. We’re talking about much more. We’re in the business of holistic discovery marketing and to that end, can help you maximize your search performance on all of today’s primary platforms.

Amazon SEO Experts

To maximize your sales on Amazon, must have a strategic and effective approach to SEO that gives maximizes the visibility of your items in search for your target markets. We have successfully undertaken seller account setup, competitor research, Amazon listing optimization, and Amazon account audits for our clients.

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Our results speak for themselves. We’ve helped endless companies rank on page one versus their competition – and we can do the same for you.

Frequently Asked SEO Questions

WHAT IS SEARCH ENGINE OPTIMIZATION?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

HOW DOES SEARCH ENGINE OPTIMIZATION WORK?

SEO works on the principle of keeping your site’s content inline with the updates and changes to search engine algorithms. Google, Bing, and Yahoo use algorithms to crawl and index websites. Google evaluates expertise, authoritativeness, and trust (E-A-T) algorithmically and delivers the top results based on these criteria. Blueliner’s SEO experts can grow your organic traffic through understanding the evolutions in these search algorithms.

DO I NEED SEO FOR MY WEBSITE?

Even though social channels like Facebook and Instagram can drive users to your site, web traffic is mostly driven by the big three search engines; Yahoo!, Bing and Google. There is a distinct difference between when users are browsing and searching – and aligning your site’s messaging and content with this user search intent allows you to be discovered at the exact moment when someone is looking for the exact product or service for which you have a unique solution.

WHAT IS THE IMPORTANCE OF SEO?

Even though social channels like Facebook and Instagram can drive users to your site, web traffic is mostly driven by the big three search engines; Yahoo!, Bing and Google. There is a distinct difference between when users are browsing and searching – and aligning your site’s messaging and content with this user search intent allows you to be discovered at the exact moment when someone is looking for the exact product or service for which you have a unique solution.

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