2 Decades. 4 Eras. 1 Vision.
Spearheading the Digital Revolution.
We’ve been at it for 2 decades now, under consistent leadership with a singular vision – to introduce globally and frame the era of tech-centric and fully Integrated Marketing. Blueliner was one of the first digital agencies to exist, and the only one, to this day, which has pioneered a framework – The 7 Pillars – that speaks to industry professionals, business owners and laymen in ways that help them grasp the various marketing channels and opportunities at hand, and how to effectively prioritize and execute on them.
Here is a brief look at our history, highlighting key milestones in the company’s evolution.
401kid was founded by Arman Rousta, and he assembled a team of web developers, designers and marketers to launch the world’s first web-based RIA (Registered Investment Advisor) for college savings.
401kid’s team was asked by several other companies to work on websites and teach them about the methods involved in ‘mysterious’ new web marketing methods, like SEO. The service era began, and the team informally went under the name of Blueliner Marketing, taking on paying clients.
The 7 Pillars of Digital Marketing framework was first introduced and taught to VPs of Marketing at a major industry event in Myrtle Beach, SC.
Blueliner opened an office in Hyderabad, India, with Prasad Sistla as local lead, and Husys (HR firm) as local partner. Prasad remains on as a Strategic Consultant for Blueliner to this day.
Blueliner opened an office in Dhaka, Bangladesh, with Mahbub Rahman as local lead, and continues working with Blueliner to this day in a Senior Programmer and Tech Lead capacity. Bakar Chowdhury, an SEO & Analytics Specialist from the original Blueliner Bangla team, remains on to this day.
Landed Izod Fragrance Social Media portal project with PVH. First Fortune 500 client.
Agency Partnership Era
Anar Studios, Blueliner’s Jersey City production studio, opens for business. Commercials, photo shoots and podcasts begin filming at the studio on a regular basis.
Cristiana Tudor joins the team as Office Manager, and is still with the company 8+ years later, as a Social Media Specialist.
Lufthansa, Astra Zeneca, Novartis and other big name clients were landed and serviced via the Global partnership.
Mustafa Farhad joins Blueliner as it’s Creative Director, where he continues spinning out award-winning brands to this day.
Arman buys out Global Advertising Strategies, ending the 5 year agency partnership.
Blueliner invests in its first Startup beyond its own homegrown ideas – Ajustco is named (by Blueliner) and launched.
Conor Dalton joins Blueliner, and later becomes the company’s 4th Marketing Director in its history.
b.labs Ventures is launched at an event in NYC, as a Venture Studio, and Blueliner formally moves under b.labs as its Internal Agency Engine; applying its expertise in Startup Growth Marketing formally to its own in-house partner companies.
Dan Kurfirst joins the team as a Web Developer, and currently serves in the role of CTO, taking on ownership of 20/20 Life Vision and 7 Pillars MOD products.
b.labs funding round completed at $2 million, empowering Blueliner to serve as Agency of Record for all 5 portfolio companies.
7 Pillars, funded by b.labs and resource powered by Blueliner, partners with the CHTA (Caribbean Hotel & Tourism Association) to launch the Marketer on Demand Micro Services portal to CHTA members.