Content Marketing Agency
Blueliner is a Content Marketing Agency that creates content for your brand that truly connects with your audience and delivers real value to them.
The content marketing services we provide for our clients are built on the inbound marketing principle of first seeking to provide more value than you’re asking for in return.
Why Content Matters
It’s often said – too often, maybe? – that content is king. The Blueliner philosophy is more aligned with the context of that content, rather than simply the content itself, being most important. Creating content for the sake of it might be a good start – but if it’s not made with the absolute goal of connecting your audience, the results and revenue simply won’t follow.
You could potentially create thousands of content pieces – but if it’s not compelling, valuable, and relevant, you’re wasting your very valuable time. The Blueliner team have spent countless hours shaping content strategies for clients across a wide array of industries and they’re ready, willing, and able to produce high-quality content for you that will bring value to your audience like never before.
Content Marketing Process
Content Strategy Development
The Blueliner content team starts by performing SEO keyword research, a competitive analysis, and then identifying any content gaps at the different stages of your funnel. We then use these findings to develop a content strategy for you that will truly add value to your audience and your business.
Content Publication & Promotion
After this, our copywriters begin to craft your content according to the aforementioned strategy. The content team manages the posting and promotion of content throughout this entire process to ensure only the most optimal audience members are seeing it.
Measuring & Content Optimization
With valuable content having been published, you will begin to establish yourself as an authority and thought leader within your industry. As members of your audience begin to trust and actively seek out your content, your revenue will increase, in turn.
As skilled and knowledgeable as you may be, without strong content that effectively articulates your expertise and unique value proposition your audience simply won’t find you.
Blog Post Creation
Our content team will manage your entire blog creation process from idea to publishing, both for short and long-form articles. Our copywriters can create captivating content for your audience.
Visuals & Infographics
By combining both copy and creative, infographics are a great way to communicate a lot of information to your customers. The Blueliner team will dig through the data and shape it to generate insightful and visually appealing infographics for your brand’s audience.
Landing Pages
Your landing page content has a direct impact on your conversions. Our content team will create, implement, test, measure, and iterate different variations until the optimal presentation is found.
Sales Enablement Content
The Blueliner content team will create compelling sales resources for your team that will improve their close rate on deals. From service cards to pitch decks, we ensure that your customer is being exposed to consistent messaging that perfectly articulates your unique value proposition.
Persona Development
When you create clear and concise customer personas, it helps you better understand the intricacies of the audience you’re trying to reach. Not only do we help you build these profiles but in turn, we use them to shape content that is truly grounded in the target audience’s values.
Interactive Content
Interactive content can act as an engagement tool for your audience that provides them with more information – but in a way that’s more fun. From calculators to quizzes, the Blueliner content team generates content that your audience both wants and needs.
