The August installment of Blueliner’s 2023 workshop series focused on AI and the related area of marketing automation, showcasing some practical examples of how small teams can leverage this rapidly-developing resource to increase productivity and customer satisfaction. The workshop also examined the vitally important area of reputation management, and spotlighted some industry-leading tools and select AI that can help with this process.
The video can be viewed in its entirety below, or accessed through the following, unabridged transcript.
[Note: the transcript was automatically generated. We apologize for any errors or distortions.]
All right, welcome everyone to the Blueliner Webinar Workshop. We are starting to do this once a month here. This is our August workshop. Today we’ll be focusing on using AI and automation to grow your business. AI has been used for a number of years in growing all the different SaaS tools and marketing tools that agencies like us and small businesses have been using for some time. It’s only this year where it’s really crossed a certain threshold and really grown to a point where it’s becoming more mainstream, more accessible. Obviously, chat, G p T and what’s happened just in terms of content generation has become a huge source of efficiency and, and exploration for people. And I’m gonna be showcasing some examples of using AI and marketing automation, as well as with a particular focus on reputation management and how small businesses and service providers can increase and improve, you know, their online reputations in, in an efficient way. And that includes, you know, medical practices, restaurants, product, consumer companies. Really almost any and every type of business is, is susceptible and really subject to reputation management nowadays.
So, first and foremost AI in the marketing space is again, something that’s been used. Saas tools, like things as simple as MailChimp Twilio, how to just send an automated alert or reminder to a client about, let’s say if you’re a gym, just reminding people that they have appointments and booking set simple tools like that, intelligence tools letting people know, giving them opportunities to engage special offers. Thank you for coming. Thank you for shopping tools of that nature. Help users and customers better engage with the brand, follow up and give, give a more chance and likelihood of a repeat repeat purchase or repeat sale, and a referral as well. So it just, with all the different tools and all the different opportunities to market both online and offline, using AI and automation effectively will help you streamline and save time and gain efficiency if you’re able to use it the right way.
Right? So AI is transforming marketing with, you know, data-driven insights and automation. You can use AI power tools to personalize, you know, content and optimize your campaigns whether they’re paid ad campaigns or organic campaigns, personalizing customer experiences and growing your business, you know, faster is, is, I would say the number one benefit of using and exploring AI and marketing automation. And again, the big trend that’s happened this past year with AI is it’s all become more accessible. For example, I’ll show you a couple of examples. Not just for content, but also for image generation, video generation, generation of, of presentations, proposals, things of that nature. One tool, for example, that I use to develop this presentation is a tool called Canva. If you haven’t heard of it, definitely take a look. There’s a, it’s a freemium product. There’s a free version. And I think as a matter of fact let’s go ahead and come out of this core presentation. I’d like to demonstrate this because talking’s, one thing I think demonstrating the use of tools is another, let’s come in here into Canva, canva.com.
It’s really a fantastic tool. Think PowerPoint, think Google Slides. And I’m sure you know, Microsoft and Google are working on similar, similar features. So Canva great for, you know, designers, but also people that aren’t designers that are looking to design anything from logos to social posts to videos. In this case, let’s let’s stick with presentation. So coming in here, creating a presentation for your business. Let’s say you have to give a speech at a conference. And what would the topic be? So Canva has different kinds of templates that you can use. If you have your own content and your content is ready to go, and you’re just looking for a good, good stylized design and graphics, stock images, which can take a long time to, to find online in general, all of that is built into Canvas, especially the premium versions, like thousands and thousands of different stock images and videos. But in this case, let’s say we want to go beyond that. Let’s say we’re not just trying to create a design, but we need some help with content. So let’s come up with something. They have this new tool called Magic Design built in into Canva here, where you describe the presentation you want, and we’ll do a draft. So what should we do here? Let’s say maybe something with health and fitness. I’m really just thinking off the top of my head now. Okay. How to,
How to train for a marathon. Let’s maybe do some little more general, how to get fit and lose weight in 30 days, fitness and nutrition program. Now, as I write this, and if you’ve used OpenAI or chat, G p t you’ll, you’ll come to know that the, the more descriptive you can be, the better, you know, using keywords. Again, this goes even to ss e o and search which has been, you know, hugely affected by, by the onset and the new tools available in ai, being descriptive and as descriptive as possible, and then seeing what’s generated, right? And then, you know, tweaking that, playing with that. So, let’s stay right here. I think this looks good. How to get fit, lose weight, 30 days fitness and nutrition program. Hit enter, and we’ll see what comes up in Canva here.
So it’ll be the same content in all of these eight squares, but this is really now more designed. So I could, and you could kind of like preview a little bit of it, if you like those colors, if you like a more minimalistic look, which looks like this. Not a lot of colors. Usually I like to get more immersive design. Okay, let’s, let’s pick one and move forward and go with this guy. So there’s the design. Let’s create the presentation
And just quickly looks like nine slides. Just kind of see what came up. Present this to the device here. 30 days to a Healthier You, a fitness and nutrition program. Okay? There’s the goals. Set specific goals, create a plan, track your progress. Again, I didn’t write any of this copy, I didn’t pick any of these images. And I’ve got now a nine slide presentation taking us through. Incorporate cardio, increase your strengths, set, achievable goals, a bit of the nutrition plan, stay hydrated, rest in recovery, setting goals, staying motivated, tracking your progress. Not too bad, not too bad. Now, of course next steps. I think this might be the last slide, right?
And that’s the last slide. So let’s come out of this presentation if we can X out. And then of course, as anything, you can come in and adjust the content and the copy come in here, change up the images if there’s an image, you know, you don’t necessarily like, and that’s one good, really, you know, quick example here about just using, using Canva. It’s a tool. I’ve, I’ve looked at this over the last, you know, couple of weeks, a number of different tools. I think this is the one. There’s also another one called Dream Studio. I won’t get into that. But I was actually working on a particular new product designed with some of our actually industrial engineers and designers. And we were using, or I was using Dream Studio to, to basically communicate what I wanted. And it really generated very, very good results.
And, and I won’t get into the details, but in a particular new apparel, a new product that we’re developing. And so me not as a non-designer trying to communicate this kind of futuristic style of this product, and just using a lot of different keywords and describing them, I was able to generate some excellent I images that I was able to then bring to the team, the actual industrial engineers and product developers that can kind of take it forward from there. So these are some of the ways that the non-technical, non-skilled professionals that have ideas and you want to communicate your ideas, can use these kind of tools effectively.
So let me go back to the core, the core presentation here and back into presentation mode. And by the way towards the end of this presentation, I’m gonna talk to you about Blue Liner and the agency and, and about some new ways we’re, we’re reshaping our services around being able to support small businesses that wanna incorporate more marketing automation, ai and, you know, specifically and particularly in tools and areas like reputation management to improve their, their relationship with their customer base. So, we’ll talk about that. And if you have any questions along the way, specific problems or issues you’re facing, you know, for those that are tuned in on LinkedIn or whatever service you’re accessing this live stream on, or the video and follow up, please, you know, put it, put a note in the chat and I’ll leave some contact information at the end for you to be able to reach out, you know, with your particular, you know, challenge or issue or question.
You know, in this space, it’s such a new space, you know, that we have to, that’s why we’re doing this type of education, this type of conversation. We have to explore this stuff together, right? And it kind of reminds me of when SEO started years back, and we were one of the first agencies, you know, in New York to really take that on and, and shape that service. And what does it look like and what are the benefits it feels, that’s what it feels like with AI now. It’s like something new. Everyone knows they need to try to understand it. They’re not always quite sure where to start. And that’s, you know, that’s part of our job to kind of get out ahead of the curve, ahead of the focus and, and, and help people realistically bring it into their practice. So here’s just basically some tips on how to get started.
Let’s, you know, try to find some processes in your business. Doesn’t even have to be marketing. It could be stuff in finances, could be billing, it could be, you know, just follow up, thank you letters to, you know, partners and vendors or just internal communication with staff. How, what are those different processes and, and how can they possibly benefit from some form of automation? And then researching tools such as the ones share started to share, and we’ll continue to share in this presentation with you. Most of the tools are available for free at some level, and then at a more advanced premium level, there would be a cost. So everything I showed you with Canva, there was at a free scope and scale, but then some of the more advanced tools, like getting better stock videos and pictures would come at a premium cost.
And then, yeah, yeah, starting small and then growing, gradually implementing across the different facets of your business. Not to overwhelm the team. And this is something interesting, I mean, in, in our agency and our group overall of about roughly about 40 people, including staff, full-time staff and partners that we work with, there’s this conversation about bringing AI into coding and into, I mean, there’s a whole movement of low code development happening as well. And in a future podcast in the next couple of months, I’m planning to bring in some of the, some of the top experts in low-code technology to the table, maybe to, to debate some of the, you know, our, our purists and, and hard coding programmers. There’s this concern and this question about ai, it’s like the, the billion dollar question, is it gonna displace workers? And, you know, what are the ethical ramifications of bringing AI into, into our lives, you know, personally, professionally.
And it’s, it’s a huge question. I mean, I don’t have, I don’t think anyone has the exact answer. I think we have to see, like any technology it’s happening. I mean, I don’t think there’s really much of a force that’s gonna be able to stop it from coming in. Now it’s just a question of how do we use it? Who uses it? And, and what impact that has on, on teams, on, on, you know, the human beings that were previously doing certain jobs that might be able to be replaced by ai. But I, I really, personally, and in our team, I’m thinking about it less, less as a replacement and more of an enhancement. How do we take the core 40 people? We have, we’re always looking at our development team, 10, 12 developers and saying, how can we achieve more faster? And we don’t have the budget to hire an extra 10, 20, 30 developers.
We’re a small business, like most companies and entrepreneurs run small businesses, right? How do we take the people we have and arm them and equip them with tools and these automations to be more productive, more efficient, right? To be, to do better customer service and content and follow up without having to manually be in every conversation if there’s thousands of conversations to be had. And that’s the way I think about it. That’s the way we’re implementing it, you know, across Blue Liner in our agency. And we’re looking to bring that same level of everything we learn and efficiencies to our clients. One more anecdote and then we’ll jump into the reputation management portion. It’s you know, meeting with a small business owner recently at a local Jersey City restaurant. So many needs. The list of needs that they have in terms of marketing and, and operating their business.
They need new pictures of the food. They need different, you know, types of follow ups on their social media. There’s email, there’s all these areas, and they have no one in house that’s handling that. And the people they were working with, you know, previously, hopefully, you know, will be us next just weren’t as dependable and reliable. So you could, you could see the pain that these managers and small business owners face because, you know, they feel they don’t have the budget to get all the help and support they need. And that’s ex, that’s the nexus. That’s the point where you use these automation tools and these ai and, and that’s the nature of what I was discussing before, agencies, you know, like us finding ways to use these tools so we can actually provide more service to more clients without breaking the bank for them and without having to spend hours and hours on end for us. ’cause If we have to spend more hours, that’s more time, that’s a higher bill billable rate to the small business that can’t always afford that. That’s the friction that can be solved using these tools.
So let’s talk and shift a little bit of the conversation to reputation management. Then we’ll work in how we can use marketing automation tools and AI in, in certain cases we can. And in other cases, there’s still gotta be a human touch. I’m still a huge believer and always will be. And that nothing can really replace really true conversational, you know, human touch, whether it’s in person, on the phone or through even chat, right? And email. And, and even when it’s ai, there’s gotta be a human being and a human voice, and a tone and a sentiment that trains that ai how to talk. It’s just like training a new person in your business, the senior person, the vision person has to train the new customer service rep, or the new staff person coming in on how to, how to handle certain situations, right?
And they’re usually more effective at it. So similarly, you’d have to train either a person or, or the technology system you use on how to respond. And online reputation management is about influencing how people perceive your brand online. It’s important to monitor the feedback. Of course, there’s always gonna be some negative review or some bad experience. How do you deal with that? Usually that’s the one that stands out quite a bit. And we’ll talk about some strategies and some things we do with restaurants, with our tour operators and hotels, as well as medical and wellness practices that we have, have worked with for years to help them in, in this particular area.
This is a great quote. And this is one of the tools, by the way, that’s worth looking into: Yotpo.com. Take a look at it. It’s, it’s a great reputation management and marketing automation platform. And there’s a nice article here that’s linked from this deck. And by the way, for anyone, again, who’s tuning in and if you want access to this, not just this, this whole talk, but the actual deck itself, the Canva deck please let us know. And there’s link here to a nice article about the debate about whether to incentivize and how to incentivize reviews and referrals. There’s rules. The FTC has different rules and legislation about it. And then Google and all the big tech platforms look to enforce some, some stronger than others. How, how they monitor that.
So something certainly to be careful about. But this goes it’s just a clear quote. Most shoppers need to see what they’re getting into before they buy a product. You know, whether it’s an online purchase on Amazon or, or a restaurant you’re gonna go to, or a doctor you’re gonna see or bring your child to, if it’s in the pediatric space. So this is very clear and concise piece of data there. And I think it’s obvious right but’s still worth talking about. Briefly, why is online reputation management important? It’s gonna impact the customer decisions. Negative and positive reviews could determine whether someone’s coming, making that booking or not. And then the importance of monitoring and responding to reviews which can be laborious and time consuming. And that’s where we can use some automation and tools to help us.
And monitoring your company’s reputation, which is also different, and we’ll get into it from your individual, the individual professionals that work within, let’s say, a medical practice or whatnot. So there’s two levels of reputation, the brand and business overall. And then the particular providers within there might be some high review and highly rated providers, and some not as highly rated providers. Like, think about an insurance network and think about even just a hospital or a medical practice. Not everyone, a tea teachers in a school, right? So there’s different levels, and there’s two levels of reputation management at the brand company level, and then at the individual provider level, or even a subgroup within a company. It could be a third tier, but either way, you need to track across multiple touchpoints. It’s not just always on Google, for example, or on Amazon, right?
Sometimes people are talking about your business or you as a provider in platforms that you don’t, you’re not even aware of. I remember recently was sitting with a fashion brand client that’s, you know, over 30 years old, great products, great overall reviews in general. And they were not aware of major, major conversations happening about their brand in Reddit, which is obviously a very popular forum and content network, social network in a sense. But it’s a place people go to talk openly about different products, different services, and they weren’t aware of it at all. So we, you know, rallied that in. You could see all these arrows here. It there’s forums and blogs and different social sites. It’s good to know what all those are and where any brand mention or conversation is happening related to your brand. And there’s social listening and monitoring tools. Like, like Sprout. We were using one called Ario recently for our World Cup sports marketing campaign with basement sports. Which was very helpful to monitor any mentions of any of the teams or players that were playing in that tournament. We wanted to know about it and know who was having a conversation where, and how we could engage the conversation in order to interject the offer we wanted to make. So similarly to promoting a new product, you want to have social listening and awareness where these conversations are happening related to your brand.
Responding, you know, to reviews in a timely manner is essential and important. We’ve got a medical brand, a couple of practitioners in the orthopedic space that do this very well in New York City monitoring all the reviews, right? And then, you know, seeing a lot of healthcare providers and medical offices are seeing hundreds of patients sometimes a day. So we’re gonna talk about a few strategies to engage that, because that’s a lot of traffic. And there’s, you know, the doctors are busy seeing the next patients, just like doctors don’t have time for the billing, and they have a staff for that, that same staff oftentimes, or by working with an agency marketing partner like us, would work with that staff to build into their workflow as much automation as possible for that process using tools like BirdEye or like deductible.
And there’s others that I’ll talk about as well to streamline that process for both the positive and the negative. Obviously, when there’s negative reviews, the whole, it’s like any, anything in PR or reputation management. Part of the goal is to quote, unquote bury the negative reviews by having more positive reviews than negative in a more recent fashion. Because a lot of times it’s date, date specific when they, when the negative reviews get pushed down by more fresh positive reviews. But again, let’s address the negative as well. You’re never gonna have a thousand percent, a hundred percent satisfaction rate. Or you might, but it’s, it’s, you’re gonna have to address whatever the issue was on that day. Maybe people had to wait a long time ’cause the office was crowded, or if it was at a restaurant, it was, you know, just some bad food that came spoiled food or, or whatever it may be.
Someone got sick, maybe for, for a variety of reasons. There’s always gonna be a down day, you know, a cloudy day. How do you address that? Says a lot about a business, right? So, along those same lines how do you ask satisfied customers to leave a review? Some of the best practices to be used, whether it’s at an office or at a restaurant, or really any location, is just good signage. Good signage, using QR codes, right at the point of sale, right at the point of service. And just encouraging them. And this is where the incentive can come in, okay, leave us a review and get, you know, a free drink or $5 off your next meal. Again, that’s that line that the FTC is talking about in their research and, and you’ll hear about it. You can’t buy reviews. I mean, it’s a difference between incentivizing people and encouraging reviews.
You don’t know what kind of review they’re gonna leave, right? It could be positive, could be negative, and you can’t say, leave us a positive review and you’ll get some discount. No, leave us a review. Get the discount. And usually that’s gonna turn out in your favor because you’re, you’re offering something. There’s also and again, Yapo has a good case study on this, on their website in the article that will link to about a food company that worked with them. And it’s you know, just using a loyalty program or a points program, that’s another way to build retention, build loyalty, build your fan base, right? And encouraging them to put reviews with pictures or videos. You know, nowadays you don’t need a professional camera crew to come film testimonials and videos. It’s just grab a smartphone. When the patient’s leaving, if they’ve had a great experience, if they, they have a smile on their face, they want to shake hands or give the doctor a hug or, or, you know, meet with the chef, give a compliment to the chef, take a picture with the wait staff with their food, what, whatever.
Again, the service is, we’re, we’re focusing on medical and food a lot. ’cause We’ve been working with that a lot recently. But it could really be anything, a product and unboxing right on Amazon that always works well. And other product related websites, walmart.com, Costco whatnot. So reviews with pictures and videos certainly increase trust. So you wanna encourage that. And referrals are even better if there’s a way you can, you know, encourage and incentivize people to hey, refer a friend. So having, again, this is where automation and tools come into play, building your workflows to automatically set up. Why should someone put their phone number in? If they’ve been at your restaurant, and if they came through, let’s say GrubHub or some online third party service, how do you convert that now, customer of yours to into your database, into your c r m?
That’s a huge conversion if that can happen. ’cause If it doesn’t happen, you know, and you run, let’s say a sushi restaurant in New York City, they might forget what that restaurant was. Next time they won sushi, they go back to GrubHub. They’re not, they might not remember where you were, what your name was, but they were your customer. So how do you convert everyone who walks in that door and you do it through these QR codes? These offers, these deals to get some piece, whether it’s an email or a phone number or a social connection some piece of that consumer’s information into your system. Now you can work them through your own marketing automation program, right? And then sharing that positive, those positive assets and graphics on your website, on your social media, and also encouraging them to do it as well.
Another great way to build loyalty is like, Hey, you share a post of any, your experience at our, at our service or at our experience on your own social network and tag us and we’ll give you some kind of offering or loyalty points for that. Those are some of the best practices for good. And obviously for the bad, addressing those negative reviews, someone had a bad stay at the hotel, it was noisy, their, their sheets weren’t clean, or whatever it was. Address it. Address it right away. If there’s some issue there was whatever the issue was owning it, right? Not necessarily always making an excuse, not making excuses, owning it, letting them know. And other people that are reading those negative reviews know that, that you care, that you’re on it, that you’re appreciate, you know, their feedback and that you’d love to win their trust or, you know, have them back. And, and that’s it’s more important to spend time on, on the negative reviews, but you wanna spend time on both. And again, that takes time and effort, which is where some of the automation tools can help have, you know, a handful of stock responses, scripted and stock responses, but that are authentic. And then empowering whoever’s on customer service to be able to add a little personalization or customization. I think that’s a nice balanced combination of leveraging some automation and some AI with, with some personal touch as well.
Again, we’re talking about, you know, healthcare and wellness practitioners a lot, and I, I mentioned this before, but it’s important that both the organization and the practitioners follow up and, and have some purview, some overview on all the touchpoints where they might be getting reviews. So for example, you know, how many platforms can you manage? Doctors are reviewed on zocdoc, on vitals, on health grades in other places, Google reviews and all of that should be, should be looked at by somebody. And it’s gonna be very hard for that to be the doctors and practitioners themselves. They need support from their staff. So we spend a lot of time training and working with the staff, also speaking with, with the providers, because sometimes the issues and the feedback relates to, you know, bedside manner or some outcome that wasn’t favorable. And you actually do need the doctor’s feedback on what happened.
And they, they can come in on occasion into these platforms, not that you want to take. I mean, there’s so much privacy when it comes to healthcare and hipaa that having these conversations live on Google kind of, you know, goes against, you know, patient privacy and, and, and situations where you want to address the concerns. So there’s definitely a fine line and a nuance, and that’s, that’s an area that we spend time working with, having workshops like this with, with our clients at BlueLine with our, with the providers as well as their support staff. And we become essentially an extension of that support staff. So how many platforms can you manage? Well, more, if you use some of these automation tools like particularly we use BirdEye with the practices I was mentioning before in New York City. It’s two orthopedic practices.
And again, there’s thousands of patients that walk through that door. We have all the, the email addresses, the contact information, and on occasion on a periodic timetable, we’ll put those emails into the system into BirdEye, which will then automate a message from the doctors to the patients, thanking them for, you know, their business and their visit, asking them how they’re feeling, and then asking them if they feel up to it to leave a review on one or more of these platforms, whichever ones we feel we would like to see more feedback on. And so how much time do you spend on it? And who’s best suited to do it? Well, I would argue it’s a combination of the support staff of medical or health practice working in conjunction with a qualified, you know, agency, you know, like, like ours to oversee this service because most of the time that support staff is very busy with billing and other types of patient care responsibilities, which are vital and which do impact, you know, the patient reviews as well.
And the best tools, I would say, again, I can’t claim that we know every single tool in the market every day. There’s new tools apparently coming up currently, the three that I’ve mentioned in the call today. Bird eye deductible we’re just starting to use with a new practice we’re working with. So I can’t give a ton of feedback there, but the early indications look really solid. And then YoPo, I know it’s a funny, <laugh> a funny name, but I’ll, I’ll show you the websites briefly as well before we end the the workshop today. Let me actually take a minute right now to do that since we’re on that topic, right? So this is BirdEye birdeye.com, over a hundred thousand local brands and businesses, right? And again, even things like web chat are things where you can build bots, build responses, that’s ai, that’s marketing automation, integrating with social. So I won’t go through it, you know, beyond that, just quickly show Verdi show also deductible.com, mostly focused on patient and, and, and healthcare.
And you can see all the different solutions. And again, all of these things, these patient engagement reminders, smart messaging, voice reminders are forms of automation that save time of someone sitting at that desk having to pick up the phone and call the 30 patients that have appointments tomorrow. This is where we’re able to save time through again, these these practice management and reputation management tools. And before I was showing you and talking about this, this great article on yopo.com that’s talked specifically about incent ins and outs of incentivizing reviews. But on the whole YoPo has, you know, whole combination of loyalty, s m s, email marketing platforms or modules so to speak. You know, I wouldn’t sleep on MailChimp either. Mailchimps are known as an email platform, but they’ve added Ss m Ss, they’ve added workflows.
And it’s really evolving MailChimp into a more of a full scale CRM, right? And there’s just a lot of crossover between CRM, loyalty management email and ss m s platforms, but it’s all, you know, under this field that we call under a lot of different names. Loyalty marketing, retention marketing platform. I like that, that terminology actually that they’re using. So these are three that we have some experience with that I would look into. And again, MailChimp. And there’s one that’s escaping my mind that we’re using that I’ll try to remember before we end the the presentation overall us getting back to our presentation, which is almost over again. Any questions come through, please please let me know. I’ll leave some contact information right here. And I want to take a few minutes here at the end just to talk about you know, blue Liner.
We’re in our third decade of service. Again, we were one of the early, one of the first digital marketing agencies, you know, in New York City back in 2000 informally. And then 2001 to more formally as an agency working for all types of small businesses from you know, pet kennels and, and spas to medical practices, to restaurants, to hotels first starting in and around New York and the US and eventually, and, and to this day now internationally working, having worked with thousands of companies. And a trend that we’re seeing is that, you know, again, a lot of small businesses are just strapped. They’re strapped on capital, strapped on cash, trying to find creative ways to grow, and they have much more to do than what they can afford to pay for. And it’s now, this gets to political issues and socioeconomic issues.
It is a challenging time for small businesses, and depending on the state and city you’re in, some are more favorable than others in terms of, you know, incentives and tools that they offer small businesses to, to be able to survive and to succeed and thrive. And so we’re very focused on that. We’ve, we’ve found ways, we still have enterprise clients and do work that is more costly because it is more custom and more elaborate. But recently, we’ve really, in the last two years, started to drive down and create these packages and starting at a thousand dollars a month that, that manage a number of services, including everything we covered here today, reputation management, social media strategy, using marketing automation to build your c r m and build your customer list through various social channels. That obviously all culminates into some kind of web design and web site that can contain and attract and store all of your customers, right?
So websites, sometimes people think, oh, websites are outdated. Now we can do everything in social media. Absolutely not true. I would argue with that all day because social media is vital, but at the end of the day social media changed their, you still don’t own it, right? You, you, you manage the content on that platform, on Facebook, on Instagram, that business can shut down. That platform can ban your profile for whatever variety of reasons. You know, it may not be your preferred platform, your own website is something you own. So you always wanna keep that as the central piece. That’s the sun in your digital marketing universe and all the social profiles and all these other review sites or, or the satellites or the other planets. They’re all, it’s all important to the ecosystem. And so starting at a thousand dollars a month, and obviously going up from there, depending on the needs we’ve, we’ve really recrafted our, our service levels and tiers to be able to come in and, and be be your CMO, come in as your outsource chief marketing officer, have those monthly meetings, have those weekly reports, create the dashboards that everyone needs to see to understand where the trends are, where the opportunities are, and and what the progress is from all the different tactics, including ss e o and search, marketing, paid ads, all the seven pillars as we call them, of digital marketing being addressed.
And what are the priorities working with your in-house staff, working with the owners, and becoming an extension of your team. So we’re available. You could, you could catch us or, or reach out on the website here or give us a call and we’d love to at least have a 30 minute to 60 minute meeting. We do free audits and initial consultations to at least give you ideas and some recommendations on what we would do and what we would do if we were in your shoes running your small and, and, and growing business or practice. So we’d love to hear from you. I’d love to hear from you directly. I hope you found this presentation useful. And if you have any questions at all in follow up, feel free to post it in the LinkedIn message area. And otherwise in follow up, feel free to email or call us with any questions you have. Take care, everyone. Have a great day.
